UConn Rudd Center Report: Food Ads Target Black and Hispanic Youth
UConn Rudd Center

UConn Rudd Center

Obesity and chronic diseases are highest among minority populations-- particularly African Americans and Hispanic/Latinos.  A report from the University of Connecticut Rudd Center found that food ads are directly targeting children and adolescents from these populations and giving them a "double dose" of food marketing.  Unfortunately these marketing efforts promote products high in sugar, saturated fat, and sodium-- all of which increase one's risk of overweight and obesity and subsequent chronic diseases (e.g., heart disease, diabetes, etc.). Companies included in the analysis cite business opportunity, cultural relevance, and corporate responsibility as the primary reasons for their targeting practices. At what point do companies go too far? With so many efforts to close the gap in health disparities, actions such as this make the effort that much harder.  Click HERE to read the full report. 

-- J. L. Sheats